In 2016, Americans spent an average of 10 hours per day on mobile devices. Nearly a third of this time was spent on smartphones or tablets, according to eMarketer. This means that the average American spends over 500 hours per year navigating websites or talking on their mobile device, providing ample opportunity to capture their attention and get them discussing your business on a device they use so frequently as part of their daily lives. Advertising trends are also responding to this development: It is estimated that by 2019, nearly 72% of marketing dollars will be spent developing apps and advertisements for mobile platforms.
Smartphone users have completely and entirely integrated apps into their lives, as we have shown above. A brand app can, as such, be an incredible investment to increase interaction and improve your users’ experience. It is important however to make sure that your app is supported by a thorough and complete app marketing strategy. The design is just a fraction of the work.
Normally, people start planning their Christmas shopping months in advance, even if it’s just by making a list of gift ideas. And if your clients do it, there is no excuse for you not to do it aswell. It may be a bit too last minute for the 2016 holiday season, but it is never too early to start planning your campaigns for next year (even if it’s just putting a reminder in you calendar of when to start planning them). Generally, it is advisable for your Christmas campaigns to be ready by September at the latest.
Since Google announced that mobile traffic had overtaken desktop traffic back in 2015, these devices have only become more and more an essential part of our day to day lives. The mobile app market has reached maturity, and users are more than ready for mobile marketing. So in order for you to be able to fully understand and incorporate this into your strategy, let’s take a look at what mobile marketing is, which tools it uses and how you can use it to increase conversions.
In some contexts, the term SEM is used exclusively to mean pay per click advertising, particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Everyone from large companies to small businesses can experience the benefits of video marketing as part of their overall marketing mix. Biteable is the best online software platform to make videos for marketing purposes - whether for social media, websites, mailouts or blogs. It’s easy to use, the end results are high quality, and best of all, it’s free!
Videos are highly shared across the web, and marketers who include rich descriptions and keywords in video titles can also benefit from video platform search visibility and a presence on the video results section of Google. Additionally, adding text transcripts of video content posted on a website can improve the SEO value it has for the site. Pairing video with written content, whether an article or well-written metadata, has proven to be a strong SEO strategy for businesses, with video listings appearing in the top 100 listings for more than 70 percent of searches, according to Marketingweek.
Internet Marketing Inc. is one of the fastest growing full service Internet marketing agencies in the country with offices in San Diego, and Las Vegas. We specialize in providing results driven integrated online marketing solutions for medium-sized and enterprise brands across the globe. Companies come to us because our team of well-respected industry experts has the talent and creativity to provide your business with a more sophisticated data-driven approach to digital marketing strategy. IMI works with some clients through IMI Ventures, and their first product is VitaCup.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.
There is a lot of competition in this field as well. However, just like other services, it is not easy anymore to rule the mobile application market. Most companies have acknowledged the potential of Mobile Apps to increase the interaction between a company and its target customers. With the fast progress and growth of the smartphone market, high-quality Mobile app development is essential to obtain a strong position in a mobile app store.