Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Googlebot doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is "mobile-friendly," and therefore not properly serve it to mobile searchers.
Because a customer’s phone is almost always on them, allowing them to opt-in to a text subscription can help you share service or product promotions quickly. For example, users can share their contact information with your brand online and be signed-up to receive mobile notifications when your brand has a sale or promotion for a limited time only. This prompts a user to act with urgency, with the average SMS marketing click-through rate sitting at 36%.
Normally, people start planning their Christmas shopping months in advance, even if it’s just by making a list of gift ideas. And if your clients do it, there is no excuse for you not to do it aswell.  It may be a bit too last minute for the 2016 holiday season, but it is never too early to start planning your campaigns for next year (even if it’s just putting a reminder in you calendar of when to start planning them). Generally, it is advisable for your Christmas campaigns to be ready by September at the latest.

Search engine marketing recognizes that websites get a large amount of web traffic, approximately 30 percent, from Internet web searches. Search engines like Google, Yahoo, Bing and AOL create standards that serve as guidelines for developing search engine advertising. The 2 main ways of advertising using search engines are search engine optimization (SEO) and paid search advertising. SEO is the process of improving a website so that the content ranks highly on search engines. In paid search advertising, companies buy paid listings using chosen keywords. Most often the advertiser has a Pay-Per-Click (PPC) plan. Every time someone performs a query on a search engine, they will see both free, organic results and paid listings. Learning to use both types of advertising will increase traffic to your site. Learn how to use a search engine for advertising.
You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.
On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.
Due to the demands for more user controlled media, mobile messaging infrastructure providers have responded by developing architectures that offer applications to operators with more freedom for the users, as opposed to the network-controlled media. Along with these advances to user-controlled Mobile Messaging 2.0, blog events throughout the world have been implemented in order to launch popularity in the latest advances in mobile technology. In June 2007, Airwide Solutions became the official sponsor for the Mobile Messaging 2.0 blog that provides the opinions of many through the discussion of mobility with freedom.[39]

Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.

There is limited real estate for the top positions in organic search results. With the amount of content on the web today and the number of competitors you have, it can be hard to get in a top position, even despite your best efforts. If you’re a new business or an existing one trying to build your online presence, SEM/PPC advertising can get you in front of highly targeted customers.

Google’s Enhanced Campaigns allow for advertisers to manage bids across devices, locations, and time with ease. Some advertisers may choose to bid higher for users on mobile devices who are within a certain range of their store, or may only want to bid on mobile devices during their store’s open hours, and Enhanced Campaigns make that an easy possibility for advertisers.
We help clients increase their organic search traffic by using the latest best practices and most ethical and fully-integrated search engine optimization (SEO) techniques. Since 1999, we've partnered with many brands and executed campaigns for over 1,000 websites, helping them dominate in even highly competitive industries, via capturing placements that maximize impressions and traffic.
Mobile technology gives consumers the opportunity to shop and compare while they walk down the store aisle. Businesses that have active mobile marketing campaigns can take advantage of this: Search engine optimization and an easily navigable website can give your business an edge when the consumer is ready to purchase. Moreover, search engines are altering their algorithms to give higher preference to mobile-friendly sites. This creates the need for businesses to improve their web presence and tie new forms of automated marketing into their operations.
Reading your article, I’m amazed at the statistics you mentioned. I didn’t realize the impact a single video could have on a business. Marketing will always bring more traffic to your site but having videos does even more so. It’s impressive that when seeing a video of a product, 74% of those people will buy what they watched. I’ll be sure to tell me friends with business about this article so they can boost their customer viewings!
Optimizing your website and email sends for mobile devices, taking advantage of the SMS and MMS channels, and building a native app for your most highly engaged audience are all big projects. So, start by updating your buyer personas to get a better idea of where the majority of your target audience spends its mobile time. That will give you your start line, and the rest will fall into a logical order.
Non-profit corporations and political entities use Internet marketing to raise awareness about the issues they address and engage individuals in their campaigns. They strongly favor social networking platforms because they are more personal than websites and they are easy to share, increasing the “viral” word-of-mouth effect that is so prevalent in online media.
Another one of the benefits of SEM is that people who see your PPC ads are those most likely to want to buy your product or service. PPC ads require you to choose a geographic location and specific search queries to target. As a result, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is looking for your product or service and in a position to do so.

The advancement of mobile technologies has allowed the ability to leave a voice mail message on a mobile phone without ringing the line. The technology was pioneered by VoAPP, which used the technology in conjunction with live operators as a debt collection service. The FCC has ruled that the technology is compliant with all regulations.[36] CPL expanded on the existing technology to allow for a completely automated process including the replacement of live operators with pre recorded messages.[37] By optimizing the technology, marketers can utilize the process to increase engagement of their product or service.

Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.
Social sharing and comments: If you’re on social media, you’re probably familiar with sharing and commenting. Social shares and comments are good indicators of how relevant your content is with your target audience. If a viewer watches your video and takes the time to share it with their network, you probably created a great piece of content. Social shares are also important because the more times your video is shared, the more it’ll be viewed. If your goal is to reach to reach a lot of people, social shares is good metric to track.
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